Site Reputation Policy Update in EEA

Site Reputation Policy Update in EEA

Google has a site reputation policy dedicated to preventing “parasite SEO,” where third-party content gets published on a reputable website. The purpose is to make the most of the robust reputation and authority of the website to rank high in SERPs.  Google introduced this policy back in 2024 because otherwise, parasite SEO can hamper organic … Read more

Navigating the March 2026 Core and Spam Updates: Key Changes and Strategies for SEO Success

Navigating the March 2026 Core and Spam Updates

What Happened in the March 2026 Core Update? The March 2026 Core Update brought significant changes to Google’s search algorithms, impacting how websites rank in search results. This update serves as a reminder of Google’s commitment to enhancing user experience by providing quality content. So, what exactly changed in March 2026? Key Changes in the … Read more

Understanding Google’s February 2026 Discover Core Update

Understanding Google’s February 2026 Discover Core Update

In early February 2026, Google announced a new core update specifically aimed at shaping how content is shown in Google Discover — the personalized content feed that many users encounter daily on mobile devices and in the Google app. Unlike traditional core updates that mostly affect organic search results, this change focuses on how articles … Read more